BUDWEISER + FRANK’S REDHOT
NFL CAMPAIGN

Photoshop

The Ask:
Showcase the coupon for a bonus bottle of Frank’s RedHot with the purchase of a 24-can pack of Budweiser — both proud sponsors of the NFL — to the in-store audience.

What’s a great day-o-football without some beer and wings, am I right?! After many rounds before landing on a look of which the Budweiser client, Frank’s client and the NFL approved, we landed on this fun piece that showcased all the items and brands in their full glory. Fortunately, all 3 of these brands have red in their logos, so using red as a way to grab attention worked out marvelously. Unfortunately, after all of this work, and even going all the way through the production of these pieces, this campaign ended up not happening at all!! Womp womp.
To be honest, this wasn’t my favorite look of all the rounds, so please scroll down to take a look at all of the pieces that could have been. ;)

Deliverables:
Hero Piece
Starburst
Pole Topper
Case Stacker
Double Totem
Single Totem
Stadium Display