Coke [zero] LTO: Orange Vanilla

Photoshop

Canada’s Limited Time Coke [Zero] flavour: Orange Vanilla

Objective:
Get Coke Zero drinkers to try and purchase Coke [Zero]’s new flavour, Orange Vanilla, by advertising that this new flavour is only out for a “Limited Time” — create urgency and demand.

Deliverables/Mandatories:
Encourage trial and purchase of Limited Time Coke [Zero] Orange Vanilla — in both regular and zero sugar.
Communication Hierarchy: 1. Product focus 2. Limited Time 3. Flavour cues
Each piece to advertise both the LTO flavour and classic Coke Zero — mainly via double-sided POS