HERSHEY’S HEADER CARD (Exploration)

Photoshop + Illustrator

The Ask:
To create a Header Card for a shelf display that houses Hershey’s 3 chocolate bar flavors: Original, Cookies ‘n’ Creme, and Whole Almonds.
As you can see, we went through multiple rounds for this particular piece. Hershey’s had 2 different “looks” they were teetering between at the time. Once again, this was an exploration between their “national look” and a more specific “Taste the Sweet Life” campaign.
This was a great challenge and I feel the last round, we really found that balance.

Deliverable:
Header Card