NORTHCREEK church's "The story" marketing collateral
Photoshop & Illustrator
NorthCreek Church puts on a production of what they call "Living Art" every year at Christmastime. They recreate existing (and well-known) works of art into life-sized pieces with real people posing as the "characters" in the paintings and/or sculptures. They combine this with narration, live music, and original videos to tell the story of Jesus's life.
Every year they add and subtract new pieces of art...as well as rebrand the look of the marketing collateral. This year, I had the honor of doing just that. I chose a star-filled sky as the background [texture] and illustrated symbols for the star over Bethlehem (Christ's birth) and the crown of thorns (Christ's death).
Collateral included: business card-sized ad, 6" round discs, a gatefold brochure, bookmarks, ads in local magazines, t-shirts, loads of digital pieces, and the production's program.