NutriSystem in Walmart

Illustrator & Photoshop

NutriSystem wanted a presence in (and all over) Walmart stores. They developed a 5-Day "Jumpstart" Kit -- as well as a Diabetic-friendly version -- to encourage people to try "The 5-Day Challenge." The task was to find a way to have NutriSystem all around the store -- produce, exercise equipment/gear, prenatal -- anywhere that someone looking to live a healthier lifestyle, would stop and shop.  We needed to find a way to bring some sort of callout to these aisles. I came up with the leaf-shaped tag (mimicking NutriSystem's leaf) that could be strategically placed around the well as looped around the handle of the that shoppers knew what to look for around the store.