NutriSystem in Walmart
Illustrator & Photoshop
NutriSystem wanted a presence in (and all over) Walmart stores. They developed a 5-Day "Jumpstart" Kit -- as well as a Diabetic-friendly version -- to encourage people to try "The 5-Day Challenge." The task was to find a way to have NutriSystem all around the store -- produce, exercise equipment/gear, prenatal -- anywhere that someone looking to live a healthier lifestyle, would stop and shop. We needed to find a way to bring some sort of callout to these aisles. I came up with the leaf-shaped tag (mimicking NutriSystem's leaf) that could be strategically placed around the store...as well as looped around the handle of the kits...so that shoppers knew what to look for around the store.