OKANAGAN CIDER + PROPANE FIRE PIT

Photoshop + Illustrator

The Ask:
Create an in-store display that advertises the chance to win a propane fire pit with the purchase of select Okanagan Ciders.

This was my first time working on/with Okanagan Cider. We decided to showcase the red Crisp Apple can with the red fire pit for obvious reasons.
I played with a few different ways in —
The winning option being that of a campfire in the background, but washed over in Okanagan Red to grab attention in-store.
Another option was a black-and-white of the fire background so that the red fire pit would stand out all the more against the monotone background.
And then the third option had more of an illustrated flame look which I thought did the best at explaining exactly what this random object was (from afar).
All in all, this was a really fun piece and I had a great time playing around with the displays that I felt best went with each route.

Deliverables:
Hero piece
Matching display