STELLA ARTOIS MEALTIME HOLIDAY DISPLAY

Photoshop + Illustrator

The Ask:
Design a life-sized 3-D display for Stella Artois Holiday Mealtime Occasion.

Delivered:
The brick was illustrated and texturized in Photoshop to match Stella’s look & feel. The window itself protrudes from the entire display — creating quite a bit of depth to the piece. The windows are actually made so that you can see through them (like a real window) into the mealtime scene/holiday party that’s happening inside the “home”. The snow on the home is made of several sheets of currogate cardboard — again, creating depth. The snow on the ground is fake snow. The tree was pitched to be a 3D tree made from currogate as well, but I’m not sure if that’s what they ended up doing or not. The other solve was to just use faux Christmas trees instead. Either way, a really fun, show-stopping display!