TWIZZLER + JOLLY RANCHER HEADER CARD (exploration)

Photoshop + Illustrator

The Ask:
To create a Header Card for a shelf display that houses both Twizzler and Jolly Rancher candies.
As you can see, we went through multiple rounds for this particular piece. It’s difficult to combine 2 brands and their individual visual identities onto one [small] cohesive piece. Not only was it a visual exploration, but our talented copywriter also had to figure out how to combine the 2 candy’s personalities in the headline. While I personally prefer Rounds 1 and 2, client ultimately went with one from Round 4.

Deliverable:
Header Card