Cacti Pitch + Shopper Activation

Photoshop + Illustrator

The Ask:
Now that Cacti has officially launched, we’d like you to explore an updated “look” for in-store shopper activation. For those who aren’t familiar, this is a drink rapper Travis Scott launched. The overarching theme of this drink/tour is that it’s “out of this world.” Scroll down to the bottom to see all of the design exploration before client ultimately landed on this look for shopper activation.

Deliverables:
Perch digital pieces
Wobbler
Cooler Cling
Drink/Ice Bucket
Ice Bin
Popup Stand
Case Stacker
Pallet Topper