Coca-Cola Canada + Tokyo Olympics National Program

Photoshop

The Ask:
Create a look & feel for Coca-Cola Canada’s Tokyo Olympic National Campaign. Must include Coca-Cola’s 5 sponsored Canadian athletes for which you will organize a photoshoot as well.

Deliverables:
Over 175 pieces were requested for Large Store, Small Store, and FSOP. This included English and French versions, Limited Time Offers, and New Products.

• Standees

• 3-Wide Stackers w/ buildout

• Small Modular Stackers w/ buildout

• Ad mats (vertical & horizontal)

• Coke Wall & WOW Display

• Pallet Displays

• Case Cards

• Tent Toppers

• Cooler Clings

• Wobblers

• Posters

Outcome:
We were given a VisID for Coke Olympics initially, but still dabbled a bit in other ways to go about portraying the Olympians. Ultimately, we came back to the simple white background with the colored batons advertising the Olympians and their sport (as well, of course, as the Coke portfolio of beverages).
I was the solo designer on this campaign from August 2019 - March 2020, when we found out the 2020 Tokyo Olympics were cancelled — as we were sending these POS items to production. It was a very frustrating time and experience to see all those months of hard work, essentially, cancelled (but that’s nothing compared to the heartbreak the Olympic athletes had to endure). Fortunately, Coke was able to repurpose all of the pieces for the revamped 2021 Tokyo Olympics the following year — with only a few minor tweaks.
I have endless amounts of pieces that I didn’t share to the left, but am more than happy to share more upon request!