Coca-Cola Canada + Tokyo Olympics CUSTOMER ProgramS

Photoshop

The Ask:
Create individualized Programs for multiple Customers/Partners of Coca-Cola Canada. We worked on Dominos, Pizza Pizza, Metro, and 7-eleven (not pictured). These are the digital versions of the programs, and you can find the print (direct mailers, box toppers, posters, etc.) in the Print portion of my portfolio!

Deliverables:
Dominos:

• Website Ads/Deals

• Mobile Popup

Pizza Pizza:

• Microsite

• Mobile Push Notifications

Metro:

• Social Media Ad

Outcome:
For Dominos, they offered a “Canadian Champion Deal” consisting of 2 500mL Coca-Cola soft drinks for only $3.49.
For Pizza Pizza, they offered a sweepstakes that you could enter to win a dinner date with one of the Coke Canadian Olympic Athletes (among other cool prizes) when you purchase a Coca-Cola beverage with your Pizza Pizza order!
For Metro, buy any 2 of the products shown, and you would get a FREE collectible Coke Olympics Games cup!
I was the solo designer on this campaign from August 2019 - March 2020, when we found out the 2020 Tokyo Olympics were cancelled — as we were sending these items to production. It was a very frustrating time and experience to see all the months of hard work, essentially, cancelled (but that’s nothing compared to the heartbreak the Olympic athletes had to endure). Fortunately, Coke was able to repurpose some of the pieces for the revamped 2021 Tokyo Olympics the following year — with only a few minor tweaks.