Coca-Cola + DoorDash Banners

Photoshop

The Ask:
Develop compelling digital creative to increase Coca-Cola orders on the DoorDash platform during the Holidays through a value meal bundle.​

• VALUE MEAL BUNDLE: Offering a $10 value combo across multiple affiliated restaurants  (combo to include a Coca-Cola beverage)​

• Customers will be tasked with creating a bundle promo and DoorDash will round it off to the nearest dollar amount (ie. $12, $14, $20)

Deliverables:
5 static banners: 300x600, 300x250, 320x50, 728x90, 1080x1080
1 animated gif: 4:5
Creative mandatories​

• Use the Coke TM Glass bottles in this creative​

• Choose one customer as an example — can use McDonald's (Burger), Domino's Pizza (Pizza) or Popeyes (Chicken)​​

• Coca-Cola logo + DoorDash logo

• Must use Coca-Cola Trademark Holiday Creative look and feel​

Outcome:
- Created banners of varying sizes that allowed restaurants to swap out the food — in this case, they could replace the burger (currently displayed) with a salad, fried chicken platter, etc. depending on the entree they wanted to advertise.
- Advertised that you could get an entree and a Coke for $10 through DoorDash.
- Included a holiday look and feel with the magical twinkles and snow flurries.