Crown Royal + TORONTO Maple Leafs Sports & Entertainment (exploration)

Photoshop

The Ask:
As a freelance designer on a full-time contract with an agency, a lot of the times, I’m put on a project where they need an extra set of hands and/or a fresh designer’s prospective on the brand or the brand’s ask. This was one of those times.
We needed a couple more Key Visuals for a Crown Royal + Toronto Maple Leafs partnership campaign advertising a free highball glass with the purchase of Crown Royal to cheer on the Toronto Maple Leafs.
One route was more hockey-focused and spoke to enjoying Crown Royal and the game from the comfort of your own home — but a bit more exciting, to make it look like you were on the ice with the players. The other route was more of an ode to the city of Toronto — a rooftop bar overlooking the Toronto cityscape.
Unfortunately, this was the first and last I saw of the project, so I’m not sure which route the client chose! But I had a lot of fun making these designs and feel they turned out beautifully!

Deliverables:
2 Key Visual routes