new! smartwater+ display/endcap

Photoshop

The Ask:
Need an all-in-one premium “hydration wellness” display that educates shoppers and helps them pick the right smartwater+ for their needs.​

• Comps to visually show how this will come to life. A premium endcap/endcap dress-up kit, a paper-based piece, or even something battery-operated (but simple).​

• Two different versions: “A” version would be what our ideal, high-end hydration display endcap looks like. “B” version is a condensed version that gets the point across in less pieces, aka less expensive for customers who have a smaller budget. 

Deliverables:
2 [comped] Endcap Display options: 1 higher-end; 1 budget-friendly.

Outcome:
Display 1: Higher-end, stand-alone display. Real or faux wood [birch] paneling to keep it clean and serene — much like a spa. 3D shelf-blockers speak to each flavor’s benefits/ingredients. Plus shelfstrips with logo + tagline and header with logo and sponsored actress.

Display 2: Budget-friendly endcap dress-up kit. Faux marble wallpaper for background and base. Small shelf space for each flavor and corresponding shelfstrip. Corresponding “plus signs” would protrude from back wall. Base would have room to place/stack cases of smartwater+. Header displays all 3 flavors + tagline.