GAF Roofing + Home Depot ANIMATED Banners

Photoshop & Illustrator

The Ask:
Create a system (copy, art/design, and animation) that will yield digital banner ads to help drive awareness and sales of GAF Coatings at Home Depot, addressing the various needs of the creative targets.

Deliverables:
17 different banner ads versioned across 5 different sizes…plus Spanish versions of each.

These are just a handful of the animated banner ads I put together. In order to make the product buckets legible for such small sizes, I illustrated the individual buckets so that they only showcased the important information in the ads.