HERSHEY’S + REESE’S + OH HENRY! HEADER CARD (Exploration)

Photoshop + Illustrator

The Ask:
To create a Header Card for a shelf display that houses Hershey’s chocolate bars, Reese’s peanut butter cups, and Oh Henry! candy bars.
As you can see, we went through multiple rounds for this particular piece. It’s difficult to combine 3 brands and their individual visual identities onto one [small] cohesive piece. Not only was it a visual exploration, but our talented copywriter also had to figure out how to combine the 3 candy’s personalities in the headline. This was ultimately a case study in swapping product shots, logos, and typography to find the perfect combination.
This was a super fun project that had me craving chocolate every day I worked on it! Ha!

Deliverable:
Header Card