MIKE’S HARD CANDY
ON-PREMISE/ALWAYS ON

Photoshop + Illustrator

The Ask:
Create signage that can be displayed on-premise year-round to advertise Mike’s Hard candy-flavored beverages. One will advertise the price. One will advertise the price and any savings the bar may be having on these drinks at the time.

This one was super fun to make! With the first route, we wanted to play on the nostalgia that are these gummy candies from our childhood — peach rings and sour watermelon wedges. So I created illustrations that looked like pixelated animations from the days of the first Nintendo or GameBoy.
The second route focused more on the thirst and flavor cues. By adding splashes/liquid around the cans and their corresponding gummy candies, this was the perfect way to get your mouth watering and ordering some for your next round!

Deliverables:
Bar signage — price-only and price + savings.