olly Clean protein: exploration

Photoshop & a touch of Illustrator

These are several packaging explorations for Olly's Clean Protein line. This product is a combination of whey protein + plant protein -- toted to be the optimum protein combination for the human body and the body goals you desire.  This was a new line to be sold exclusively at GNC. 

From what I can tell, this product never made it to shelf. My only guess would be perhaps they realized that a majority of health-conscience people are ridding their fridges and pantries of anything containing dairy (including whey) these days..? Olly also already has a very successful line of purely plant-based protein sold online and at Target.