PALM BAY: A TASTE OF THE TROPICS

Photoshop + Illustrator

The Ask:
Create an in-store campaign that shows off the offering and variety of Palm Bay flavors.

Taking from the tropical cues of Palm Bay, I created a little family of cans bursting out of the tropics — in the hopes of catapulting you to somewhere sunny, warm, and carefree!
The WOW Display did exactly that — inviting you to pull up your own swinging chair to the Tiki bar, and cracking open a cool Palm Bay bevy.
We had 2 options with the pole topper — one with the tropical flowers in the 3D palm tree and one with the same pink twinkle lights we used on the palm tree in the WOW Display.
And to keep in theme with the Tiki bar look, we added that same grass hut topper to the CoucheTard display…along with the bamboo rods for a sturdy structure.

Deliverables:
Hero Piece
Cooler Blades
Aisle Blades
WOW Display
Pole Topper
CoucheTard Display