Pamper’s New No-Sag Technology

Photoshop & Illustrator

Pamper's has a new no-sag technology in their diapers, and these were a couple of routes we fleshed out to get that message across to Moms.

Route 1: I designed just a couple pieces for this route. (Saatchi & Saatchi X: NY had already done a majority of the POS/POP pieces before bringing me on to the project). The idea was "Move to the Beat" -- showing that babies could move as much as they wanted, any way they wanted, and the diaper still won't sag. The POS/POP encouraged moms to upload videos of their babies dancing in the new diapers.

Route 2:  This route was geared more towards showcasing the new technology. I illustrated a 3-dimensional diaper diagram that highlighted the technology in all its glory. This route would also showcase an actual prototype atop a Pallet Display and an interactive video on the Digital Aisle Interrupter.