STELLA ARTOIS SUMMER MEALTIME + TERRA DELYSSA OLIVE OIL

Photoshop

The Ask:
With the introduction of Stella Artois’s brand new visual identity of killer photography, their band of beige, and new font, create an in-store campaign advertising the gift of a bottle of Terra Delyssa Olive Oil with the purchase of 2 6-can packs of Stella Artois.

Deliverables:
Poster
Column Display

Design:
Created 2 different options:
- One that focused more on a headline “Make your next dinner special” — talking to a mealtime moment (where one might use olive oil) with the “bonus olive oil” as more of tag.
- While the other route focused solely on the “Bonus Olive Oil with Purchase”.