REESE’S HEADER CARD (Exploration)

Photoshop

The Ask:
To create a Header Card for a shelf display that houses Twizzlers candy.
These were super fun to play with. Twizzerls is a playful brand, so just exploring the red-on-red and the Twizzlers texture, made it really interesting. Having the single Twizzler ultimately end up being the “I” in “UNTWIST” was the perfect, playful solution to grabbing the consumer’s attention and sense of humor.

Deliverable:
Header Card